What Are Direct Thermal Labels?

Direct thermal printers create the image by applying heat to heat-sensitive label media, so the printing process does not require an ink or toner cartridge.

Why that matters

The consumable is primarily the label roll itself. That simplifies routine label printing, but label material still matters for storage conditions, surface type and expected life.

Direct thermal vs thermal transfer

Direct thermal uses heat-sensitive media. Thermal transfer uses a ribbon to transfer the image to the label. Do not buy supplies for one process assuming they are interchangeable with the other.